Communicating the Potential of Scalable IoT Solutions
Year
Client
Netmore Group AB
Year
2024
Scope
3D
Motion Graphics
Typography
Art Direction
Compositing
Overview
Netmore is a global company specializing in IoT solutions. They provide comprehensive network services to enable businesses and organizations to connect, monitor, and optimize their resources on a large scale. Highlighting their global reach, expertise, and cost-efficient solutions, we aimed to communicate Netmores ability to accomplish more with less.
To highlight the benefits and possibilities of Netmore's services, we produced a 25-second video to engage new clients and partners at tradeshows. The visuals simplify large and complex structures, making them easier for a wide audience to understand.
The Challenge
We developed a 3D motion graphics piece to support Netmore’s goal of building trust and reliability with two key target groups: partners and decision-makers. Recognizing that not all stakeholders in these groups are familiar with industry jargon or may find Netmore’s solutions complex, we focused on simplifying the messaging for clarity and accessibility.
Additional key points communicated include Netmore's global reach and scale, the flexibility of their solutions through scalable modules, and ROI, all of which are integral to showcasing the company's ability to meet diverse needs across various industries.
Production
The assets are modeled, textured, and animated using Cinema 4D and Blender. The final comp, including effects, typography, and audio in AE and Premiere. Building on the existing Netmore color palette, we introduced warm sunset hues and gradients of peach, vanilla, and lavender to create a more inviting atmosphere. To highlight the human touch often overlooked in technical contexts, we incorporated pen-scribble animations to the text, adding a personal and relatable element.
