Celsius

Overview

Celsius is a Swedish functional energy drink brand with a broad range of flavors. As part of its strategy to regularly introduce new variants in different markets, this campaign was created to announce the launch of the Dragon Fruit flavor in Finland using a series of 3D animations.

Client

Celsius Finland

Year

2025

Category

3D Animation / Motion Graphics

Tools

Blender / Photoshop / Illustrator / After Effects

The teasers hint at the flavor through close-ups of the can artwork and an environment inspired by the climate where dragon fruit naturally grows. In the final animation, the flavor is revealed through quick cuts and continuous camera movement, following Celsius’s established approach to pacing and motion.